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The Exchange serves an eligible customer base of 39 million active-duty military; retirees; National Guard members; Reservists; Purple Heart recipients; former prisoners of war; Veterans with service-connected disabilities; caregivers of eligible disabled Veterans designated by the Department of Veterans Affairs as primary family caregivers; non-disabled, honorably discharged Veterans (online only); authorized Public Health Service associates; authorized National Oceanic and Atmospheric Administration associates; Coast Guard members; DoD and Coast Guard civilian employees; and military family members.

The Exchange is the 61st largest retailer in the U.S., achieving competitive earnings of 3.7% of sales in 2020. Exchange earnings support critical military Quality-of-Life programs that promote military readiness and resiliency including Child, Youth and School Services; Armed Forces Recreation Centers; and more. In the past 10 years, the Exchange distributed more than $2.1 billion to these programs. All remaining earnings are reinvested into improving the shopping experience through new and renovated stores or technology.

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